Digg, the site that allows users to vote for news links, is about to apply the same model to their advertisements. With Digg Ads, revealed this week, ads will be voted on by users and those with the most affirmative votes will cheaper to advertisers.
Moreover, price increases for ads that receive more negative votes and thus act as an incentive to leave the site.
With this system, which will be developed in coming months, the ad links to appear mixed with the news, but will be properly identified as advertising. May be links to videos, reviews or articles about certain products - content similar to that already tend to be linked. "The goal is to offer advertisers a way to present content related to their brands and know instantly whether or not such content is relevant to the hearing of Digg," reads in the blog's official website.
The measure could prove dangerous if the Digg community to take this opportunity to express their anti-trade sentiment, giving bad ratings to all ads. According to "The New York Times, the executive director of the site, Jay Adelson, seems aware of this danger and states why the Digg Ads will be so slow and tested by the end of the year. "We will launch it and we listen to users and they have a problem we have plans to deal with it" said Adelson.
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