The Sony Music Entertainment announced that it will join the Universal Music Group and YouTube in the construction site of Vevo music videos, which will come into operation later this year. In addition to clips of music, the Vevo should also show reality shows, video blogs and other content related to music artists, indicates the site CNet.
The Sony and Universal currently editing artists like Amy Winehouse, U2, Bruce Springsteen, Duffy, Alicia Keys, Beyonce, Eminem, AC / DC, Kelly Clarkson, Lady gaga, Carrie Underwood, Mariah Carey, Akon, The Killers, Mary J Blige, Black Eyed Peas and Justin Timberlake, whose music videos will be available in the Vevo when it officially starts.
"We share a common vision of offering music videos and other high-quality audiovisual content for some of the greatest artists of the world in an attractive, clean and intuitive that attracts fans and sponsors, an equal," said the chairman of Sony Music Entertainment, Rolf Schmidt-Holz.
Two other major producing music, Warner Music and EMI, which has not yet indicated its intentions on this project, but everything indicates that negotiations are ongoing between the companies.
The Vevo is a creation of the CEO of Universal Music, Doug Morris, who has long dreamed of a single site where the music videos of its artists appear in quality, becoming a "product," reports CNet.
The MTV turned the videos in a gold mine at the launch of the channel, almost 30 years at a time when the music clips were viewed as merely an extra promotional. Since then, the music videos are by far the most popular content searched on YouTube.
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